Public affairs as an integrated process

Public affairs is a specialised consultancy and communications service at the business, politics and public interface. To achieve sustainable results and secure industry's room for manoeuvre, public affairs is ideally structured as a strategic process – summarized by hbpa as b2p (business-to-politics).

The b2p modules

The b2p process at hbpa comprises the following individual steps: Monitoring, Evaluating, Strategic Consulting, Messaging, Brokering and Positioning. The goal of this systematic approach is to present, convincingly and sustainably, the issues and concerns of a company or branch to the political and public spheres.