Help shape transformation.

Demographics, digitization, climate change - our economy and society are facing multiple challenges. hbpa advises and supports its customers in positioning themselves as solution partners to politicians and the public. hbpa is your communication partner of choice when it comes to helping shape transformation.

hbpa LocalLens - Infrastrukturvorhaben politisch und kommunikativ absichern – durch datenbasierte Standortanalysen
hbpa LocalLens - Infrastrukturvorhaben politisch und kommunikativ absichern – durch datenbasierte Standortanalysen

Understanding communities, avoiding conflicts

Secure infrastructure projects politically and communicatively – through data-based location analyses

Set up advocacy across Europe

hbpa and five other independent PA consultancies form an international association


hbpa aligns its consulting activities with different industry sectors.

Themenwelt Bauen und Wohnen
Building and Housing
The "traffic light" coalition in the federal government wants to increase the stock of apartments and ensure that housing remains affordable. It is also important to contribute to combating climate change and its consequences through improved building energy efficiency.
Themenwelt Digitalwirtschaft
Digital Economy
Digital technologies are an integral part of our everyday life, whether professional or private. They simplify processes in business and administration, expand the possibilities in the field of education and enable a diverse private life.
Themenwelt Energie und Klima
Energy and Climate
Global warming poses gigantic challenges for the energy sector and energy-intensive industry. The conversion of energy production towards climate neutrality and the creation of the necessary grid infrastructure require an unparalleled tour de force.
Themenwelt Finanzen und Altersvorsorge
Finance and Retirement
A strong business location requires an efficient financial industry. Banks, insurance companies, asset managers, and investment advisors are of systemic importance and are therefore subject to special attention of the legislators and the responsible regulatory authorities.
Themenwelt Gesundheitswirtschaft
Healthcare Economy
Our healthcare system faces the challenge of coping equally with demographic change, digital transformation and increasing financial burdens. This requires top performance in the system, institutional reforms and a structured dialogue with politicians and self-government.
Themenwelt Mobilität
Climate change, population growth and the energy crisis pose enormous challenges for the mobility sector. Providers of mobility services and manufacturers can make important contributions to the transformation, but they also need the appropriate framework conditions.


At hbpa we are one thing above all: a team. Together we give our all for our customers. Respect for one another and an open culture of dialogue are important to us. It is our aim to act objectively, fairly and in a future-oriented manner.

Consulting approach


We listen to you, ask questions and take notes. We want to understand where where your issues lie and where we can help. The more detailed you describe your challenges to us, the better!

Based on your briefing, we develop a public affairs concept tailored to your needs. The focus is on your topics, a clear positioning as well as a catalogue of measures.

"It's all about execution" - according to this motto, we gradually implement the concept you have approved. Appointments with MPs, position papers and monitoring or dialogue forums are among the most common formats.


hbpa's range of advisory offers consists of different, interlocking services:


hbpa contributes to the public discourse with its own content. Our formats include blog posts, video interviews with politicians and the publication series hbpa WISSEN.


Public affairs is an exciting, relevant, and at the same time very special professional field. At hbpa, we offer a wide range of development and advancement opportunities, from PA Interns to Researchers, Junior Associates and Account Managers to Team Leads:

more about careers at hbpa →

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